Apple raises prices for MacBooks and iPads, as costs soar over AI
Apple said on Thursday that it was raising prices for its MacBook computers, iPad tablets and other products, citing spiralling memory and storage costs sparked by the rise of artificial intelligence. The price hikes — the first concrete change stemming from outgoing CEO Tim Cook’s repeated warnings about rising costs — sent Apple shares plummeting more than 4.7 per cent in morning trade. On its US website, price increases ranged from $30 to $300. The 14-inch MacBook Pro, which once sold for $1,700, now retails for $2,000, while the iPad Air increased from $600 to $750. The Apple TV streaming device rose from $130 to $200. For now, the price of the iPhone — the company’s main source of revenue — remained unchanged. “The rapid expansion of AI data centres has created an extraordinary surge in demand for memory and storage,” an Apple spokesperson said in a statement sent to multiple media outlets. “We have never seen a component price increase this much, this quickly.” Apple di...