Pakistan-born Asad Ayaz named Disney’s first-ever chief marketing and brand officer
WASHINGTON: The Walt Disney Company has announced the creation of a new enterprise-wide marketing and brand organisation and named Pakistan-born executive Asad Ayaz as its first chief marketing and brand officer, a role that will place him among the most senior leaders at the global entertainment giant. Ayaz, who was born in Pakistan in 1978, is the son of a senior officer of the Pakistan Air Force. He spent part of his childhood in the Middle East when his father served as Pakistan’s ambassador to Syria and Lebanon, before immigrating with his family to the United States as a teenager. Disney said the new organisation is aimed at aligning marketing teams across its businesses more closely and strengthening how the company connects with consumers worldwide. In his new role, Ayaz will lead marketing and brand strategy across Disney’s studios, streaming platforms, theme parks and consumer products. Announcing the appointment, Disney Chief Executive Officer Bob Iger said the new role ...